Kimball Dimensional Modeling
Rebuilt core data models from first principles so multi-location gym operators get consistent, trustworthy numbers across every report.
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Director of Product Management · Data, AI & Reporting
Zeke Brustkern.
I run data, reporting, and AI product strategy at ABC Fitness—turning legacy systems into governed analytics and driving agentic workflow adoption. Outside of work, I build internet businesses, financial models, and browser games.
ABC Fitness
ABC Ignite Insights
Owning product strategy and delivery across enterprise data warehousing, governed BI, and AI-ready reporting platforms.
Governed KPIs & AI Enablement
Standardized company-wide metric definitions and semantic views—eliminating conflicting dashboards and giving AI tools clean data to reason over.
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Cloud Lakehouse Modernization
Led the roadmap moving reporting workloads off legacy IBM iSeries DB2, Oracle, and MySQL systems onto cloud-native AWS and Databricks.
View ABC IgnitePublic ABC Ignite Insights release log
Shipped capabilities include Financial Data Mart (FDM) ledger views, accrual accounting support, Collections & DRDR variance analysis, Canadian tax statements, and unified active-member reporting.
AI Adoption
Driving Agentic Software Development
Trained at the Diffusion.io agentic development boot camp, I'm driving adoption across teams at ABC—coaching PMs and engineers on spec-driven agentic delivery.
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Spec First
Lock intent, constraints, and acceptance criteria before an agent writes code.
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Bounded Slices
Delegate isolated tasks with clear ownership rather than giant one-shot prompts.
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Verify
Pair agent speed with adversarial critique, tests, and deterministic checks.
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Enable Teams
Teach ABC teams repeatable frameworks so agentic habits stick in real sprints.
Built & Shipped
Businesses Running in Production
Real utilities on the open internet—designed, built, and operated end to end.
DocketStamp
Have a legal notice or formal letter you need to send? DocketStamp builds deterministic self-help documents, verifies addresses against USPS CASS records, locks the final PDF before payment, and dispatches First-Class, Certified Mail®, or Electronic Return Receipt straight into the mail stream.
Send a notice at docketstamp.com
SendMyNotes · Aster & Blanche Press
Send real, pen-on-paper greeting cards without hunting down stamps or a mailbox. Type your message online and we put real ink on 120 lb archival cardstock, seal the envelope, stamp it, and drop it in the USPS mail within 24 hours.
Send a card at sendmynotes.com
Projects
Models, Hackathons & Side Quests
Financial calculators, weekend builds, and things I couldn't resist shipping.
Tophat Financial
Model your financial future. Plug in income, savings, and expected return assumptions to project and stress-test long-term cash flow.
Try Tophat Financial
WeatherWise
Envirobuild 2024 Hackathon Winner. Localized disaster preparedness and geological emergency playbooks (plus an unapologetically silly Alien Activity gauge).
Open WeatherWise
not Zeke Academy
An AI-powered learning tool that adapts curricula to what you actually know—and skips what you don't.
View on GitHubStill scrolling?
Over in /fun you'll find 3D tic-tac-toe (Qubic), a social check-in map, a car garage community, and a version of Checkers that lets you cheat.
Contact
Let's talk
Hiring for Product Leadership, Data Platforms, or AI Transformation—or just want to compare notes on agentic workflows?